I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterpri
Consumer trust affects intention/actual transaction by affecting usefulness, ease of use, and perceived risk
The level of risk a consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product catego
perceive the ‘American’ smiling culture as ‘la culture Mickey Mouse’ which involves hypocrisy. So smiling-everyday faces may not be welcomed in France.
2.2.4. National Idiosyncrasies
It is widely admitted and acknowledged that French people have very strong pride in being French. Besides of having a strong pride, French people are also known as “Saint Thomas the Skeptic” or “Dou
perceived gap in the measurement system. The result is a plenty of peripheral, trival, or irrelevant measures. They can’t tell which measures provide information about progress toward the organization’s untimate objectives and which are noise. If companies can’t provide basic causality, they certainly can’t determine the relative importance of the measures they select. And not being able
platform (i.e. you need to be on Uber’s network to get a vehicle), while Lyft is rolling out an open source platform.
4. How Does Lyft maintain its position in the market?
Brand/social awareness - Lyft has a reputation for being the “nice” guy in the ride-share space. They have a continued dedication to social issues which resonates with millenials, a huge proportion of their demographic.
reputation.
Im not afraid of jail.
What I care about
is telling Emily Roses story.
I want people to hear
what only I can tell.
And what is that?
What really happened to Emily
and why.
If I let you defend me
will you promise to let me testify and
tell the truth about what happened?
And what is the truth you would tell?
That the ritual killed her?
- Was it your fault she died?
- No.
All right.
Then
Perceived Quality)이 중요하다. 따라서 브랜드의 감성 부문은 이러한 추세에 힘입어 더욱 중요한 가치를 지니게 되는 것이다. 이러한 점은 소비자들의 상표 결정 노력을 힘들여 하지 않으려는 태도에서도 찾아 볼 수 있다. 소비자들은 상표 결정을 어렵게 하려는 경향보다는 쉽게 그리고 간편한 논리에 의해
Company in 1892.
CEO and Chairman of the board: Jeffrey Immelt (2001~)
ii. Businesses: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial
iii. Core Values
1. Integrity
“I believe that our reputation for integrity and honorable dealings is our most important asset. GE believes that strong integrity is the foundation of great performance.” By Jeffrey Immelt
be of normal size, 6cm*1.2, and much emphasis will be put on the simple, crystal packaging of the product, with the company’s logo on its transparent surface. The product should be priced at 15,000 won. In terms of choosing the right distribution channel, we came to the conclusion that the company should set up its own stores of its brand uniquely for the maintenance of its good reputation.